50 Cent chooses The Top of the Strand

I was thrilled yesterday when the Huffington Post described how Andre Morris, president of Varran Media, chose the Top of the Strand, the rooftop bar we designed,  as the venue for a party hosted by 50 Cent!  “Morris knew that in order to please the celebrity rapper, he’d need a venue with the right mix of sophistication and tranquility” — sheathed in Ralph Lauren fabrics and complete with outdoor fireplaces, he found it in the “graceful atmosphere” on the 21st floor of the Strand Hotel.

outdoor fireplaces at the Top of the Strand

Ralph Lauren fabrics

The article includes a list of the best roofbars in the country – we are in great company! Below is an excerpt of the article by Adam H. Graham, or you can go to Huffington Post to read the whole article and see the list of must-see roof bars.

“Andre Morris, president of Varran Media, had a challenging puzzle to solve last December: where to throw a Manhattan party for his VIP client, hip-hop star 50 Cent. Morris knew that in order to please the celebrity rapper, he’d need a venue with the right mix of sophistication and tranquility; that’s why, once his search began, he decided to “go up”–that is, to look at rooftop bars.

High above the bustling din of Midtown Manhattan, Morris found what he was looking for atop the 21st floor of the Strand Hotel. The Top of the Strand had a retractable roof, chestnut wood-box planters, flickering hurricane lanterns, plush banquettes in wooly Ralph Lauren upholsteries and an overall graceful atmosphere designed by Sex and the City set designer Lydia Marks, which added to the rooftop bar’s selling points. But it was the awe-inspiring views of the city’s skyline that sealed the deal.

“The moment you step off the elevator, you feel as if you’re transported to a South Beach, hot spot,” said Morris. “But once you look up, you’re in the shadow of the Empire State Building.”

JBCstyle talks to us about style….our favorite topic!

Link: JBCstyle talks to us about style….our favorite topic!

Huffington Post thinks that the sets make the movie….we agree.

The Designs of Sex and the City 2

– Cathy Whitlock, Huffington Post

“The quartet of Carrie and Company hits the silver screen this Memorial Day weekend and once again style plays a fifth character. While fashion in the form of Louis, Lacroix and Louboutin (just to name a few) takes center stage on the television series turned film franchise, the interior designs have been just as important.

The playgrounds of Manhattan and Monaco comprise the backdrop with Carrie and Mr. Big’s apartment in the spotlight. The film picks up two years later, as they settle into day-to-day married life (and new digs were required).

The interiors were designed by set decorator and interior designer Lydia Marks (a principal of Marks & Frantz in New York) who gave us the sophisticated sets from the original SATC1 and The Devil Wears Prada. Marks decided to decorate the apartment “as if Carrie (and her decorator) chose the pieces, but with Big very much in mind. It was designed to be a place where he would be comfortable.” The furnishings are a mixture of vintage and contemporary, running the gamut from high end antiques from 1st Dibs online vendors to tony to the trade lines such as Donghia and Lee Jofa fabrics.

Taking her cues from the script, special importance was placed to the design of the custom bed (a popular spot for any SATC cast member) where the couple have an important conversation integral to the plot line. Character details abound as an apartment for Carrie is no doubt filled with books, a special chair for reading and a place to write.

We have watched Carrie grow from the small to the big screen and both her look and interiors have become decidedly more modern and adult. One thing remains a constant though — she has to have a great closet. As our heroine once noted “I like my money where I can see it….in my closet.”

Link: Huffington Post thinks that the sets make the movie….we agree.

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