Hotel Design: The patterns of Loews Chicago Hotel
I am often inspired by hotel design. Usually, it is the boutique hotels that take chances in their styles, colors, and originality. For obvious reasons, the smaller boutique hotels are able to do it and therefore can easily reflect the vibe of the place you are visiting. The larger hotels often seem to reflect only their own corporate branding. That’s why I was so surprised by the hotel design at the Loews Chicago Hotel.
Their brand new glass high-rise building in the Streeterville neighborhood was designed by Chicago architects Solomon Cordwell Buenz, developed by the DRW Trading Group of Chicago, and the interior design is by Simeone Deary Design Group. The hotel design is brave and bold and gives the guests of the hotel a strong sense of place. There are elements that reference the architecture of Mies van der Rohe and Louis Sullivan. There are patterns and textures that call to mind Chicago’s industry, railroads and even their literary past. The elevators are inscribed with Carl Sandburg’s poem “Chicago”. I love this idea – why not read some local poetry instead of staring off into the middle distance?